Sample email to use if someone doesn't renew and shows
up as lapsed on the "Membership Tracker"
The following can simply be copied and pasted into the membership tracker and edited as needed.
I noticed that you showed up lapsed as of June 30, 2008. I realize it's only a few weeks ago, however, I just wanted to followup with you and say that we hope that you stick with us.
Advocacy is so important for our clients that we need everyone we can possibly have on our team to fight for our clients. With the deficit and everything else going on, we have to be on guard as congress will definately be looking for money to fund their projects and the tax advantaged products that we offer our clients are sitting ducks.
If you need assistance with the renewal, please do not hesitate to email me at XXXXXX@youremail.com or calling me at XXX-XXXX.
Here is a direct link to if you'd like to renew online: https://secure.naifa.org/renewals/RenewalsMain.htm